Digital Marketing Trends You Need to be Aware of in 2020
New trends and fads are often making a huge impact on business, and at the beginning of a New Year, they are often more significant as businesses prepare themselves for new challenges and changes in customer expectations.
Being aware of upcoming digital marketing trends ensure that your marketing efforts can be aligned with customer expectations and give you more traction with existing customers and converting new visitors into paying customers.
Here are six Digital Marketing Trends that you need to be aware of in 2020:
Chatbots Will Be More Important to Your Business
The rapid evolving of technology means that customer expectations are higher, but the use of employees in answering generic questions can be time-consuming and expensive, and leave potential customers waiting too long to get a response to their query.
The use of chatbots not only ensures that customers are given real-time answers to their queries but also frees up time for employees to focus on other areas of the business.
Planning ahead and thinking like a customer will help you determine what sort of questions they will be asking and give you the opportunity to create appropriate responses.
The Spotlight is On Augmented Reality – You See Your Brand in the Cyber World
Although the use of Virtual Reality (VR) is a digital marketing trend that will continue to gain traction in 2020, Augmented Reality (AR) is expected to take the lead.
This can be attributed to the many different uses it offers those looking for more personal customer experience, and how it allows a business to ascertain whether it meets a customer’s requirements.
For example: Businesses that sell furniture may offer an App on their phone that makes use of the camera to digitally superimpose a chosen item into their room; giving them an idea of how the size, shape and style of the furniture and how it will look in different areas of their home.
A business that offers cutting edge innovation to its audience is more likely to win over prospective customers that may have otherwise been on the fence about the particular product or service.
Social Media Influence Will Be Leveraged More
There was once a time when businesses only focused their marketing efforts on Influencers with Social Media channels that had millions of followers, but this is no longer the case.
Influencers with small Social Media channels that have a loyal following should be leveraged using brand ambassadors, allowing a brand to be marketed by a voice they recognise and trust.
This is an important avenue of Digital Marketing to explore given the fact that up to 92% of people trust consumer recommendations when compared to the marketing efforts of a business.
To be able to recognise prospective brand ambassadors, your business needs to bes on top of its game from a social media marketing point-of-view.
Messaging Apps Will Make You More Available and Be Widely Used
Many people don’t need reminding of how popular messaging apps such as WhatsApp and Facebook Messenger have been when it comes to friend and family staying in touch, but in 2020 the use of these apps, and others like them, will be better utilised in Digital Marketing for your business.
Despite Email Communications being prevalent, the use of Messaging Apps is changing from simple customer communication. New technology and applications are being developed to allow new and innovative usage; including the ability for customers to pay for goods or services via the app.
Believe What You See – A Greater Focus on Video Content
95% of consumers have watched a video in relation to the product or service they’re bought or are considering purchasing. This is a huge audience and opportunity to market directly to interested individuals.
Businesses and brands that are looking to gain traction with an online audience in 2020 must ensure that they’re making use of video content in conjunction with their other digital marketing efforts.
When you’re creating your videos, it’s essential that the content being produced matches the product being marketed and the values of the company.
For example: If your product solves a specific problem, creating video content that highlights the issue and how current methods are failing to help give people the opportunity to emotionally connect and say “I feel the same” – then when you continue on and give them your brand new solution, they’re much more likely to be in a mindset where they appreciate the development and want to try the product for themselves.
Brands and Businesses Will Need to Be More Transparent
As well as ensuring customers are fully aware of how their data is being handled, businesses and brands need to make sure that all forms of digital marketing are conducted in an open, honest and transparent fashion.
Some of the steps that can be taken to achieve this include the following:
- Respond to all Customer Queries as quickly as possible
- Be open to constructive criticism
- Don’t push sales messages in every post
The goals of your Digital Marketing strategy will depend on what you’re aiming to achieve and the nature of your business, but regardless of the market or sector you’re in, people appreciate honesty and want to know exactly who they’re dealing with.
So, What Do These Trends Mean for You in the Upcoming Year?
It is likely that 2020 will see even more new trends and fads develop as the year progresses, and you need to make sure that you know the difference between the two.
A fad is a short-term idea, movement or adoption of technology that generally follows popular culture. It doesn’t last and investing too heavily into a fad can have expensive repercussions if it stops being popular before you’ve made use of your spend.
A trend is more substantial, and it tends to affect public opinion, industries and operating practices. Not every trend is going to be a good fit for your business, and it’s essential that you don’t force new trends into your planning if they don’t match your vision and values – your customers won’t appreciate unexpected and unwanted changes that obviously appear to be trying to capitalise on a trend to take their money.
Even as you adopt new trends and technologies, it’s important that you don’t lose the core vision, voice and values of your business. People still need to recognise who you are and what you do, even if you’re presenting it to them in a new and exciting manner.
How are you preparing for the coming year?
If you’re not sure what you want to be doing, or where your Digital Marketing should be going, Book a Call with one of our Specialists today to discover a new road map to success.